Before jumping into the process of movie promotion first we must look into the fact that why film promotion or film junket is important? Suppose if a movie has a potential to become a top-grossing movie of the year or for all time but no one watches it or few number of people only watch it. So what’s the use of making a movie in which someone has invested the great amount of energy and money and getting nothing in return!
That is why film promotion is considered to be among one of the most important tasks in order to make sure that the production gets noticed and earns money as well as critical acclaim.
Movie promotion is a process of marketing which usually occurs with the process of the distribution of the movie. Movie promotion usually deals with many aspects of press releases, advertising campaigns, franchising, merchandising and interviews with the cast and crew.
Movie promotion deals with the marketing strategy to make sure that film is brought to the maximum amount of audience so that movie makers can generate revenues. It is very important because like all the businesses, marketing plays a major role in the success of the product so that is why film promotion is regarded one of the most important factors in the success of a movie. Due to this fact, studios invest in expensive marketing campaigns in order to cater maximum amount of audience.
There are many techniques which are used in promoting a movie and we would be discussing them. One of the most important techniques of movie promotion and marketing is through trailers. Movie a trailer is considered to be the backbone in the promotion of a movie. Trailers of the movies are released worldwide and one of the best sources to watch the trailers of upcoming movies is YouTube. Apart from that, trailers are directly delivered to the movie-goers in the theaters before the start of movies for marketing purposes.
After trailers, movie posters and using bumper sticker printers are also considered to be of vital importance in movie promotion. Since the times of classic Hollywood, we have been watching movie posters as one of the most potent techniques in movie promotion. We can see the poster of upcoming movies on billboards which have the date of release and other information over them.
When talking about promoting a movie, we would like to mention the fact that film distributors of Hollywood spend approximately 4 billion USD for paid advertisements. These advertisements are aired on TV channels as 30 second TV commercials and in addition to that, they are also part of newspaper ads. TV is very effective in movie promotion because it can promote the upcoming production to the huge number of audience. Trailers are also used in the paid ad campaigns of the movies. This is really effective in generating the hype of a film which acts as a catalyst for the further promotion of the movie.
One such movie promotion technique related to TV, which has been in use recently by the movie distributors and studios is to release a behind the scenes, a documentary themed show for the movie. This is done to gain the interest of the audience about the story of the movie.
When talking about film promotion, one cannot ignore the power of the internet. The internet has become one of the biggest platforms for marketing and is quickly gaining the role as the best tool in the promotion of the movie. Distributors create paid internet marketing campaigns so that they can reach out the people as much as they can in order to make sure that movie is seen by a maximum number of people. Social media marketing campaigns using paid advertisements on social media giants such as Facebook or Twitter are also used and are becoming the most preferred way of promotion of film for people who cannot afford to spend millions of dollars in promotions and campaigns. With this viral marketing campaigns have been also gaining attention which is used to promote the movie with use of different types of trailers. Hyperlink marketing is also used which enables the studios to display their upcoming movies on main pages of top most visited websites such as Yahoo or MSN.
In addition to that sponsorships are also used in promotion of movies with leading brands. This also includes merchandising of a product-related movie which is used for promotional giveaways.
Major film releases also have a fair amount of promotional tours which include the cast and crew of the movie who engage in interviews with the audience in order to promote the movie.
A great marketing campaign ensures that the movie generates revenue for film studios, that is why many film studios spend millions of dollars just on promotion. Avatar which earned more than 2 Billion dollars in profit had a massive marketing campaign which comprised of 100 million dollars just to maximize the revenues. That is why behind a successful movie a great movie marketing campaign is vital.