Tips on Movie Promotion

Before jumping into the process of movie promotion first we must look into the fact that why film promotion or film junket is important? Suppose if a movie has a potential to become a top-grossing movie of the year or for all time but no one watches it or few number of people only watch it. So what’s the use of making a movie in which someone has invested the great amount of energy and money and getting nothing in return!

That is why film promotion is considered to be among one of the most important tasks in order to make sure that the production gets noticed and earns money as well as critical acclaim.

 

cinema-strip

Movie promotion is a process of marketing which usually occurs with the process of the distribution of the movie. Movie promotion usually deals with many aspects of press releases, advertising campaigns, franchising, merchandising and interviews with the cast and crew.

Movie promotion deals with the marketing strategy to make sure that film is brought to the maximum amount of audience so that movie makers can generate revenues. It is very important because like all the businesses, marketing plays a major role in the success of the product so that is why film promotion is regarded one of the most important factors in the success of a movie. Due to this fact, studios invest in expensive marketing campaigns in order to cater maximum amount of audience.

There are many techniques which are used in promoting a movie and we would be discussing them. One of the most important techniques of movie promotion and marketing is through trailers. Movie a trailer is considered to be the backbone in the promotion of a movie. Trailers of the movies are released worldwide and one of the best sources to watch the trailers of upcoming movies is YouTube. Apart from that, trailers are directly delivered to the movie-goers in the theaters before the start of movies for marketing purposes.

After trailers, movie posters and using bumper sticker printers are also considered to be of vital importance in movie promotion. Since the times of classic Hollywood, we have been watching movie posters as one of the most potent techniques in movie promotion. We can see the poster of upcoming movies on billboards which have the date of release and other information over them.

movie promotion

When talking about promoting a movie, we would like to mention the fact that film distributors of Hollywood spend approximately 4 billion USD for paid advertisements. These advertisements are aired on TV channels as 30 second TV commercials and in addition to that, they are also part of newspaper ads. TV is very effective in movie promotion because it can promote the upcoming production to the huge number of audience. Trailers are also used in the paid ad campaigns of the movies. This is really effective in generating the hype of a film which acts as a catalyst for the further promotion of the movie.

One such movie promotion technique related to TV, which has been in use recently by the movie distributors and studios is to release a behind the scenes, a documentary themed show for the movie. This is done to gain the interest of the audience about the story of the movie.

When talking about film promotion, one cannot ignore the power of the internet. The internet has become one of the biggest platforms for marketing and is quickly gaining the role as the best tool in the promotion of the movie. Distributors create paid internet marketing campaigns so that they can reach out the people as much as they can in order to make sure that movie is seen by a maximum number of people. Social media marketing campaigns using paid advertisements on social media giants such as Facebook or Twitter are also used and are becoming the most preferred way of promotion of film for people who cannot afford to spend millions of dollars in promotions and campaigns. With this viral marketing campaigns have been also gaining attention which is used to promote the movie with use of different types of trailers. Hyperlink marketing is also used which enables the studios to display their upcoming movies on main pages of top most visited websites such as Yahoo or MSN.

In addition to that sponsorships are also used in promotion of movies with leading brands. This also includes merchandising of a product-related movie which is used for promotional giveaways.

Major film releases also have a fair amount of promotional tours which include the cast and crew of the movie who engage in interviews with the audience in order to promote the movie.

A great marketing campaign ensures that the movie generates revenue for film studios, that is why many film studios spend millions of dollars just on promotion. Avatar which earned more than 2 Billion dollars in profit had a massive marketing campaign which comprised of 100 million dollars just to maximize the revenues. That is why behind a successful movie a great movie marketing campaign is vital.

16mm film

film-reelThe 16-mm film was introduced by George Eastman Kodak in 1923. It was initially an affordable, non-flammable and safe film that was designed for the amateur market (home enthusiasts). The film is basically about 5/8 inch and 16mm wide unless it is shrunken as a result of bad storage. The sprocket holes are utilized in advancing the film and are also known as perforations. The 16mm film might have sprocket holes down on both edges. However, there are also other 16mm film with only one set of holes known as single perforation film. It should be noted that the 16mm film has holes located between pictures on the frame line. The 16mm was used for documentary film making, experimental film making and fine art. The 16 mm adequately documents the past because everything from news reporting to pornography to experimental film was created on this format. The 16mm film was wide and was accompanied by an optical sound track for those who had the extra money for it. This film was heavily used during the second world war.

Colorpictureofgeorgeastman

By Unknown – [1], Public Domain, https://commons.wikimedia.org/w/index.php?curid=58242720

Reasons to shoot with 16 mm film

The following are some of the reasons why people should still shoot with 16 mm film:

i. It feels right – Digital formats do not accept mistakes, this is because something that goes wrong appears bad. However, mistakes made while shooting with 16 mm film tends to enhance the film’s character and also reminds us of human values.

ii. It adds some drama to a shoot unlike digital. This is because it forces people to think and rethink in regard to devising choreography and building mise en scene of every scene.

iii. It saves money on post production. This is because the film already has the quality unlike digital that requires the image to be made in posting first.

iv. Shooting with 16 mm film allows one to get favorable camera rates from several labs or even for free and it is not free then be sure it will be discounted.

Reel to Reel Tape Recorder

Reel to Reel Tape Recorder

Sound
Sound is recorded on the 16mm film either magnetically or optically and with a picture or without one. It has a limited frequency response. The 16mm magnetic film stock can record up to 2 audio tracks. Despite this fact, it was never utilized for stereo recordings.

The optical sound tracks of the 16mm film have a frequency response that is relatively poor i.e. about 100Hz to 6kHz. The dynamic range is rather limited as well i.e. about +3vu prior to distortion. This is mainly because of the slower speed that it runs at i.e. 36ft. per minute.

Dyes
The dyes found in the color 16mm film gradually degrade to become transparent. Usually, they degrade at varying rates but it is important to know that magenta is the longest-lasting.

The 16mm film is currently still available in an array of stocks i.e. both negative and positive. It is mostly used by independent filmmakers and artists as well as in other applications. People that have decided to shoot on film should always be prepared for a tight shoot, plan their days in advance, avoid a lot of coverage and select a crew with the correct skill set.

Home Entertainment – bringing the cinema to you

As home entertainment equipment gets cheaper and the quality gets better each year, more and more people are starting to wonder about setting up their own home cinema system. So what are the advantages and disadvantages of a home cinema compared to just going to the real cinema?

Well, let’s start with price. Sure, going to the cinema can be expensive, especially if you buy popcorn and hotdogs every time, but it’s nothing compared to the cost of buying a home cinema system. For the price all the equipment you need, even though the price is going down, you could still go to the cinema every week for years – and that’s before you consider the cost of buying or renting the films!

However, the fact that you can buy and rent films is a big upside of having a good home entertainment system. When you go to the cinema, your choices are limited to what they’ve got – with a home cinema, combined with the unique power of the Internet to locate almost any DVD in existence; your choices are almost unlimited.

Yes, you have to make your own film food, but at least it’s cheap, and you can have as much as you want. You also don’t have to put up with other people eating and talking through the film – but if you want to pause it and answer your phone then at home you can.

Really, it’s a trade-off, even once you take price out of the equation: you’re never going to get a screen as big and a sound system as good as the one in the cinema, but what you lose in quality you make up for in control. Besides, many movie buffs say that although the picture may be smaller, they believe that the overall quality of the film is higher when they configure their own equipment, instead of leaving it to the underpaid teenagers who staff the projectors in modern cinemas.